During my 2015 industrial design internship with Honeywell I worked on various projects, additionally I was also allowed use 20% of my time to work on a personal project that relates to Honeywell’s brand and product portfolio. I decided to invision brand and quality alignment of Honeywell’s licensed consumer products.
Most consumers recognize the Honeywell brand for their products such as the fans, humidifiers and heaters found in large retailers such as Target and Walmart. These products and packaging did not align with other Honeywell products largely because the brand is licensed to a third-party vendor who design and distribute these products. I wanted to eliminate the disconnect between the Honeywell design language and the licensee’s products through research and various design proposals.
After collecting and reading countless product reviews on major online retailers I was able to collect valuable data at no additional cost to this project. The data revealed pain points in the product designs, unfulfilled user experience expectations and unmet brand expectations. I also analyzed design elements of the current products and found many design inconsistencies.
To propose an improved licensed product lineup, I wanted to redesign 3 of the licensed products, a tower fan, humidifier and a heater. Given the time constraints of this project I was only able to concentrate on the most popular and highest selling product the tower fan. The design of the tower fan had to display closer attention to aesthetic and resolve usability issues.
Flowing surfaces was the biggest inspiration for this project. I wanted the design to be truthful to its fucntion. Exposed fuctional surfaces that direct airflow can also be beautiful when exposed.
A cost-effective capacitive touch DFSTN LCD display can offer a simple high contrast user interface. All UI elements hide when an interaction has ceased for a set time duration. The UI was prototyped and tested in Adobe XD with a rendered contextual image to better visualize the overall experience.
When testing the best-selling licensed tower fan (Honeywell HY-108) I found many design flaws. These flaws included the fan being wobbly due to a motor that is mounted too high, airflow being pushed out at air intakes, a user interface that rotates when the fan oscillates. The fan also has no smart connected capabilties which makes it an awkard product amongst all the other Honeywell Home connected devices. In the new fan design, I addressed these issues.
The decade old packaging was riddled with graphics and photos of doctors, smiling stock photo families and random sparkles. I redesigned the packaging to fit into the overall brand language of Honeywell and to convey a sense of quality and pride to its contents. I kept the design of the packaging clean with a strong emphasis on the product and displayed product features through understandable iconography. The redesigned packaging design can now be seen in all retailers that carry Honeywell products.