BRANDING

Certified Good

We are surrounded by the news every day and it can have a great impact on our mood. Huffington Post Interviewed a British psychologist Dr. Graham Davey, who specializes in the psychological effects of media violence. In the HuffPost Davey explains; “the way negative news affects your mood can also have a larger effect on how you interpret and interact with the world around you. If it makes you more anxious or sad for instance, then you may subconsciously become more attuned to negative or threatening events, and you may be more likely to see ambiguous or neutral events as negative ones.”

OBJECTIVE

In this project I wanted to invasion the branding of an organization that offers goodness in all forms for humans. The organization can be compared to Certified Organic but instead of focusing on only one topic, I wanted Certified Good to represent products and producers with all-round good ethical values. For this project I wanted to focus mainly on how good news can reach people and how that would be visualized offline

APPROACH

In order to understand the effects news and other information can have on the minds, I conducted research mostly utilizing psychology journals. The research insights guided me to decide on what positive content would be optimal for disseminating through a physical printed artifact and other media.

OUTCOME

In a world where we are bombarded with fake, irrelevant and negative news and information, I wanted to take the reader offline and immerse them into something tactile and positive. I designed a printed zine newspaper that contains informative and positive articles that are uplifting, visually captivating and good for your mood and mindset.